{"id":3932,"date":"2023-07-23T11:48:21","date_gmt":"2023-07-23T09:48:21","guid":{"rendered":"https:\/\/rivero-digital.com\/recursos\/matomo-analytics\/"},"modified":"2023-08-23T14:25:12","modified_gmt":"2023-08-23T13:25:12","slug":"matomo-analytics","status":"publish","type":"page","link":"https:\/\/rivero-digital.com\/ca\/recursos\/matomo-analytics\/","title":{"rendered":"Matomo Analytics"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-030af869 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-53d14b52\">\n<div class=\"wp-block-uagb-container uagb-block-484bf6f2\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-68c89c7c\"><h2 class=\"uagb-heading-text\">Matomo: Una Alternativa Centrada en la Privadesa a Google Analytics<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-9e6f4dfd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/rivero-digital.com\/wp-content\/uploads\/2023\/07\/undraw_All_the_data_re_hh4w-1024x709.png\" alt=\"\" class=\"uag-image-986\" width=\"1024\" height=\"709\" title=\"\" loading=\"lazy\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-524a5359\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><a href=\"https:\/\/matomo.org\" target=\"_blank\" rel=\"noreferrer noopener\">Matomo<\/a>, abans conegut com a Piwik, \u00e9s una aplicaci\u00f3 d&#8217;an\u00e0lisi web de <a href=\"https:\/\/rivero-digital.com\/embracing-open-source\/\" data-type=\"page\" data-id=\"2246\">codi obert<\/a> \u00e0mpliament utilitzada dissenyada per fer seguiment de visites en l\u00ednia a un o diversos llocs web i proporcionar informes detallats per a l&#8217;an\u00e0lisi. \u00c9s desenvolupada per un equip internacional de desenvolupadors i opera en un servidor web PHP\/MySQL. Matomo ha estat tradu\u00eft a 54 idiomes, el que el fa accessible per als usuaris de tot el m\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">La plataforma rep regularment actualitzacions i noves versions per millorar les seves caracter\u00edstiques i rendiment. A partir de juliol de 2022, Matomo era utilitzat per m\u00e9s d&#8217;un mili\u00f3 de llocs web, la qual cosa representa m\u00e9s del 2% de tots els llocs web que utilitzen eines conegudes d&#8217;an\u00e0lisi de tr\u00e0nsit i el 6% dels 10.000 llocs web globals m\u00e9s importants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Matomo \u00e9s recomanat i utilitzat per diverses administracions p\u00fabliques, incloses CNIL, la Comissi\u00f3 Europea i el govern itali\u00e0.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e4dbb117\">\n<h3 class=\"wp-block-heading\">Les caracter\u00edstiques clau de l&#8217;an\u00e0lisi de Matomo inclouen:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Codi Obert:<\/strong> Matomo \u00e9s un programari de codi obert, el que significa que el seu codi font est\u00e0 disponible de forma gratu\u00efta perqu\u00e8 qualsevol el vegi, modifiqui i distribueixi. Aix\u00f2 permet una major transpar\u00e8ncia i d\u00f3na als usuaris un major control sobre les seves dades d&#8217;an\u00e0lisi.<\/li>\n\n\n\n<li><strong>Privadesa de Dades:<\/strong> Una de les avantatges significatives de Matomo \u00e9s el seu s\u00f2lid \u00e8mfasi en la privadesa i seguretat de les dades. Els usuaris poden allotjar Matomo als seus propis servidors, el que els permet retenir la propietat i el control complets sobre les seves dades, la qual cosa pot resultar especialment atractiu per a aquells que es preocupen pel compartiment de dades de tercers.<\/li>\n\n\n\n<li><strong>Informes Personalitzables:<\/strong> Matomo ofereix informes i panells personalitzables, el que permet als usuaris centrar-se en les m\u00e8triques que m\u00e9s els interessin. Els usuaris poden crear els seus propis segments, objectius i visualitzacions per obtenir una comprensi\u00f3 m\u00e9s profunda del rendiment del seu lloc web.<\/li>\n\n\n\n<li><strong>Seguiment en Temps Real:<\/strong> Matomo proporciona an\u00e0lisi en temps real, el que permet als usuaris supervisar el tr\u00e0nsit del seu lloc web i les interaccions dels usuaris mentre ocorren. Aquesta caracter\u00edstica pot ser \u00fatil per fer seguiment de campanyes i esdeveniments en temps real.<\/li>\n\n\n\n<li><strong>Opcions de Seguiment d&#8217;Usuaris:<\/strong> Els usuaris tenen la flexibilitat de triar el tipus de seguiment d&#8217;usuaris que volen implementar, incloent el basat en galetes, l&#8217;anonimitzaci\u00f3 d&#8217;adreces IP i el compliment de la sol\u00b7licitud \u00abNo rastrejar\u00bb (DNT).<\/li>\n\n\n\n<li><strong>Sistema de Complements:<\/strong> Matomo t\u00e9 un s\u00f2lid sistema de complements, el que permet als usuaris ampliar les seves funcionalitats segons les seves necessitats espec\u00edfiques. Hi ha diversos complements disponibles que es poden integrar amb altres eines i serveis.<\/li>\n\n\n\n<li><strong>Compliment de GDPR:<\/strong> Matomo ofereix funcions per ajudar els propietaris de llocs web a complir amb les regulacions de protecci\u00f3 de dades, com el Reglament General de Protecci\u00f3 de Dades (GDPR) a Europa.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-be6e5c60 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/matomo.org\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/rivero-digital.com\/wp-content\/uploads\/2023\/07\/matomo-logo-1024x164.png\" alt=\"\" class=\"uag-image-681\" width=\"1024\" height=\"164\" title=\"\" loading=\"lazy\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En general, l&#8217;an\u00e0lisi de Matomo \u00e9s una alternativa potent a les plataformes d&#8217;an\u00e0lisi comercials, que proporciona an\u00e0lisi web comprehensiu mentre prioritza la privadesa i seguretat de les dades. Com amb qualsevol eina d&#8217;an\u00e0lisi, \u00e9s essencial comprendre les seves capacitats i configurar-la correctament per obtenir informaci\u00f3 precisa i significativa de les teves dades.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Matomo: Una Alternativa Centrada en la Privadesa a Google Analytics Matomo, abans conegut com a Piwik, \u00e9s una aplicaci\u00f3 d&#8217;an\u00e0lisi web de codi obert \u00e0mpliament utilitzada dissenyada per fer seguiment de visites en l\u00ednia a un o diversos llocs web i proporcionar informes detallats per a l&#8217;an\u00e0lisi. \u00c9s desenvolupada per un equip internacional de desenvolupadors<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3457,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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